MARKETING YOUR LUXURY
Dudum Real Estate Group has developed a specialty in marketing exceptional homes. Our agents have a keen appreciation for the specific needs of high-end clientele.
Real estate is inherently local, but the market for luxury real estate can often be national or even global.
Whether the ultimate buyer of your home is local, regional, national or international, our luxury home marketing is designed to deliver the right buyer at the maximum price.
The expertise of our real estate agents, combined with our exclusive multimedia marketing program, position your home in a way that meets the needs of today’s most discerning home buyer.
Dudum Real Estate Group is proud to be associated with Luxury Real Estate, a prestigious organization hosting some of the world’s finest agencies and listings. This
association includes affiliation with over 1,100 International Real Estate Firms and the entire Luxury Real Estate Network.
LuxuryRealEstate.com is the most viewed luxury real estate website in the world, offering a showcase of more than 50,000 luxury properties from around the
world with an average price of $2,225,000 USD.
Considered by Forbes Magazine to be the “Best of the Web,” LuxuryRealEsate.com is ranked number one in searches for the keywords luxury real estate on
popular search engines such as Google, Yahoo and MSN.
Dudum Real Estate Group’s association with Luxury Real Estate also enables our agents to advertise in such notable publications as LuxuryRealEstate. com Magazine, Wall Street Journal, Unique Homes, duPont Registry, Country Life and Financial Times reaching over 29 million potential buyers.
Our luxury real estate marketing combines the personal expertise of our real estate agents with one of the most effective luxury property marketing programs.
LUXURY HOMES MARKETING
We offer an extensive standard marketing program. For our luxury marketing we may also include:
• Pen and Ink Artist Sketch: We use artists to create a one-ofa-kind drawing that showcases your home and captures the attention of potential buyers
• Custom Property Brochure: Using our professional photographers and in-house designers, we create a full color brochure which features multiple photos
and an extensive listing of your luxury home’s attributes.
• Featured on Dudum.com: We prominently feature your luxury property on the home page of the dudum.com website.
• Luxury Connections: W e ’ r e networked and frequently communicate with real estate agents throughout the globe who work with upper end buyers.
• International Online and Offline Exposure: Our association with Luxury Real Estate exposes your home both online and offline globally.
1. Listed on luxuryrealestate.com
2. Featured on luxuryrealestate.com regionally
3. Custom Email sent to 120,000 Who’s Who in Luxury Real Estate members globally
4. Advertisement in the Luxury Real Estate online magazine (Luxury Homes Marketing is LuxuryRealEstate.com continued on the next page.
Private Open Houses: These by-invite only events are used to target both real estate agents and high-net worth individuals.
Evening Open House: We target busy executives with these after work open houses.
The Luxury Marketing Program is further augmented by our Standard Marketing Program which includes:
Property Flyer: We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and
Multiple Listing Service (MLS): Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible
by real estate professionals.
Professional Photography: Professional photographers are hired to make your home look its best.
Multiple Photos: Buyers want to see photos, so we take dozens of pictures of your home so we can showcase it in a number of different media.
Exclusive Property Website: More traffic is gained by being able to direct buyers to one link, like your property address.
Dudum.com: Your home is advertised on our website and highlighted as a featured property.
Virtual Tour: A full degree view of your property is posted online and syndicated to real estate websites alongside the property listing details.
Realtor.com: Your home is listed on Realtor.com, the number one real estate searched website in the world.
Property Syndication: We distribute your listed property to a dynamic roster of real estate related websites to get your home exposed to the maximum number of potential buyers.
Enhanced Property Listings: We utilize other advertising campaigns with websites to draw buyers to your home.
Other Brokers: We cooperate with and invite other brokers in the community to tour your home in order to find a buyer.
Open Houses: With your permission, we will host an open house, inviting neighbors and prospective buyers. To ensure your home gets maximum exposure, we’ll post your open home on various websites that attract interested parties.
Relocation Connections: Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.
Referral Network: Weekly sales and periodic regional meetings allow sales associates to present new listings. Other sales associates then refer to their client data bases to identify potential buyers and arrange viewing appointments.
QR Codes: We embed a QR (Quick Response) Code into your print advertising, your property marketing flyer, and onto your home’s for sale sign rider, giving your home greater visibility and satisfying a buyers need for immediate information.
Social Media: Our Realtors often use a combination of their online Social Networks to target your property with the widest possible exposure, leading to an immediate impact on the visibility of your home.
Professional Affiliations: Dudum Real Estate Group is an exclusive partner of a national relocation company and a local, high-volume investment group providing more buyer exposure to your home.
E-Blasts: We send your property out via email to thousands of buyers, local neighbors, and agents in many different communities to rapidly showcase your home to all.
Market Data Reports: Our agents continuously sweep the MLS for the latest market activity and provide a periodic status report (includ