Real Estate Tips

Sereta wins “Pam Gaya Most Inspirational” Award!!!!!

March 15, 2011

Industry Leader Sereta Churchill Earns “Pam Gaya Most Inspirational” Award at J. Rockcliff Realtors Awards Gala

LAFAYETTE, Calif. — March 15, 2011 — J. Rockcliff Realtors, the premier residential real estate company in the San Francisco East Bay, today announced that the noted and proficient Realtor Sereta Churchill, an accomplished agent at the company’s Lafayette office, has been awarded the “Pam Gaya Most Inspirational” award by her peers.  Churchill was honored during J. Rockcliff Realtors’ annual awards gala held on March 7, 2011 at the Blackhawk Auto Museum in Danville.

Named after the late Realtor and community servant Pam Gaya of Danville, the Most Inspirational award is bestowed annually by J. Rockcliff to honor the Realtor whose career and noble demeanor stirs and motivates other real estate sales professionals to strive for excellence in all aspects of their careers. Churchill’s more than 35 years of industry leadership, community service, loyalty and bright outlook on the business of real estate, as well as her position as the company’s Director of Training, earned her the distinction.

“Sereta embodies the importance of how a positive attitude, fortitude, and selflessness combine to create an outstanding career and a remarkable human being,” said Jeff Sposito, president of J. Rockcliff Realtors.  “She is a class act who has created a legacy of respect that is a rare commodity in any industry.  We are all inspired by Sereta on a daily basis, and I am looking forward to celebrating many more successes with her.”

“I am still speechless and overwhelmed to be considered inspiring for doing what comes naturally to me,” said Churchill.  “Pam Gaya was a friend of mine for many years, and to receive an award named after her is particularly touching and rewarding.  To be thought of as being inspiring inspires me to reach for even greater heights!”

An industry leader for more than three decades, Churchill was the co-owner/Broker of Heritage Real Estate, one of the East Bay’s most successful residential brokerages, for more than 25 years prior to joining J. Rockcliff.  Her deep industry knowledge and motivational abilities earned her the position of Director of Training for J. Rockcliff in 2009 and her innovative, skillful and unique approach to training agents is partially credited for her having been named Most Inspirational for the company.

She has served as the president of the Contra Costa Association of Realtors (CCAR) and as regional vice president of the California Association of Realtors (CAR).  Among her many awards and honors, Churchill has been named Realtor of the Year and Realtor Emeritus by CCAR and Director for Life by CAR.

Churchill has also been a passionately involved in her local community through the years.  She has served as president of the Lafayette Chamber of Commerce, chairperson of the City of Lafayette’s Economic Development Committee and as a board member for the Lafayette Community Foundation.  She was named the Business Person of the Year for Lafayette in 2000, and currently serves on the City of Lafayette’s Communications Committee.

A native of Contra Costa County, Sereta Churchill works in concert with her son Randy Churchill, as The Churchill Team.


Sereta Churchill



Sereta has been in the real estate industry for over 35 years. Her level of of experience benefits her clients every daily. She has been actively involved in the Contra Costa Association of Realtors and recently was named Realtor of the Year. Additionally she has served at the California Association of Realtors in many capacities and has been involved legislatively on the legal side of real estate issues. Her clients benefit from the knowledge that her involvement in the industry brings to each and every transaction. She is currently on the Board of Directors for ReFormsNet and Director of Training at J Rockcliff Realtors.